Tröegs: Farmhand Pale Ale

CORPORATE ADVERTISING CAMPAIGN

Project collaboration with Brayden Wisner

Tröegs Farmhand Pale Ale is a nonprofit brew created to support local farmers across Pennsylvania. Made entirely with locally sourced ingredients, 100% of the profits go directly to helping farmers keep their operations thriving. All imagery and textures in this campaign were handcrafted to reflect the authenticity and care behind the concept. Developed in collaboration with Brayden Wisner, this corporate advertising campaign includes an in-brewery exhibition poster, label design, and social media promotion encouraging people to drink local and give back to their community.