Tastykake x Peanuts

360 EMERGING MEDIA CAMPAIGN

Tastykake x Peanuts is a collaboration between two legendary brands coming together for a campaign as sweet and heartwarming as they are iconic. Tastykake, a Philadelphia favorite delivering smiles for over 110 years, joins Peanuts, one of the most beloved and nostalgic cartoons of all time, to create an exclusive collection celebrating comfort and joy. This campaign features package redesigns, advertising, a pop-up store experience, collaborative merchandise, and an interactive website quiz. All designs, except for the AI-generated pop-up store interior, were digitally illustrated to capture the playful cartoon style that Peanuts is known for. As Charlie Brown would say, “Happiness is a warm Kake.”