Guitar Center: On Tour

360 SOCIAL GOOD ADVERTISING CAMPAIGN

Across the country, music programs are disappearing from schools, leaving millions of students without access to creative self-expression. Guitar Center: On Tour is a campaign designed to bring music education back to the classrooms that need it most. The campaign uses a bright, bold color palette and gritty textures to reflect the raw, rock-inspired style of the brand. This initiative sends a music lesson van to select schools, offering free guitar, bass, and drum lessons to students. Through print, social, out of home placements like billboards, van wraps, and wallscapes, as well as merchandise design—the campaign spreads one clear message: it’s time to take the music back for schools. Every kid deserves the chance to play, create, and express themselves through sound.