Black Dust Brewing Co.

BRAND DESIGN AND BRAND MANUAL

A modern brewery born from old traditions, Black Dust Brewing Co. brings the hardworking spirit of Tamaqua’s miners into today’s craft beer scene. Inspired by the grit and camaraderie of the coal miners who built Pennsylvania, the brand honors the men who spent their days and nights keeping our lights on. The design uses authentic anthracite coal textures, and a vintage color palette inspired by what the boys have been drinking down in the mines. The campaign includes logo design, texture design, stationery, brewery interior and exterior concepts, and packaging — all created to keep the spirit of the miners alive.